What are Consumer Services?
Any business that provides good or services to individuals or small businesses can be considered Consumer Services.
Companies in Consumer Services include: American Airlines, Uber, Comcast and many more. Below, we explore 25 of the biggest and best in more detail.
Many industries fall into the Consumer Services category, including: Hospitality, Leisure, Travel, Retail, Telecoms, Technology, Healthcare, Banking & Finance, Insurance, Food & Beverages, and more.
Table of Contents
Consumer Services Career Paths
Front of House
Many roles in Consumer Services are customer facing. This is often a good entry point into the Consumer Services field for those without prior work experience.
In this customer facing line, your career might take you into team management and leadership for those customer facing teams.
Examples of customer facing consumer services roles:
- Call Center Operative
- Waiter / Waitress
- Customer Service Representative (CSR)
- Sales Assistant
Back of House
All customer facing roles need back of house support to function. In Retail this could be working in the warehouse or doing deliveries. In hotels and restaurants, this could be working in the kitchen, or cleaning, for example.
Examples of Back of House consumer services jobs:
- Delivery Driver
- Warehouse Operative
Corporate and Support Functions
Behind the scenes, Consumer Service companies all need support or head-office functions such as IT, HR, Operations, Logistics and Facilities Management. These are all career paths you could follow, without the customer facing element.
Examples of Corporate or Support function roles in consumer services:
- IT Technician
- Developer or Engineer
- HR Partner
- Facilities Manager
- Marketing Assistant or Manager
Senior and Executive Management
As with any organisation, the company needs a vision, strategic direction, and effective leadership. From any type of role, you can grow your career into management roles within Consumer Services.
Examples of Senior and Executive jobs in consumer services:
- C-suite – CEO / COO / CFO / CIO
Industry Sectors within Consumer Services
There are multiple different ways you can sub-divide Consumer Services into different industries or sectors, but we have grouped Consumer Services companies into the following industry sectors:
- Travel & Hospitality
- Media & Telecoms
- Leisure & Entertainment
- Food & Beverages
Consumer Services Companies
Below is a summary table (in no particular order) of 25 of the biggest and best companies in consumer services. Further details, including links to each of the company’s career pages, is included further down the article.
Summary of 25 Selected Companies in Consumer Services
|#||Company||Year Founded||Headquarters||Number of |
|2021 Revenue ($bn)||Number of Countries|
|1||Southwest Airlines||1967||Dallas, Texas||55,100||15.8||11|
|2||JetBlue||2000||Long Island City, New York||22,000||6||Unknown|
|3||American Airlines||1926||Fort Worth, Texas||123,400||29.9||Unknown|
|5||AirBnB||2008||San Francisco, California||6,132||5.99||Up to 170 (remote working policy)|
|6||Lyft||2012||San Francisco, California||4,675||3.2||U.S. only|
|7||Uber||2009||San Francisco, California||22,800||5.7||71|
|8||Royal Caribbean Group||1968||Miami, Florida||85,000||1.53||Unknown|
|9||Marriott International||1927||Bethesda, Maryland||120,000||13.9||139|
|10||Booking Holdings||1996||Norwalk, Connecticut||20,300||11||Website available in over 200 countries|
|11||Walmart||1962||Bentonville, Arkansas||2.3 million||559||24|
|13||Target||1902||Minneapolis, Minnesota||409,000||93.5||Stores US only, sourcing offices in 20 countries|
|14||Amazon||1994||Seattle, Washington||1.6 million||470||13|
|15||Trader Joe’s||1967||Monrovia, California||50,000||13.3||US only|
|16||Home Depot||1978||Atlanta, Georgia||500,000||151||3|
|17||Bank of America||1998||Charlotte, North Carolina||200,000||89||35|
|18||CVS Health||1963||Woonsocket, Rhode Island||300,000||292||US only|
|19||Apple||1976||Cupertino, California||154,000||366||Stores in 25 countries|
|20||Walt Disney||1923||Burbank, California||190,000||67.4||29|
|21||Comcast||1963||Philadelphia, Pennsylvania||189,000||116||US only |
(Sky in 6 European countries)
|22||Charter Communications||1993||Stamford, Connecticut||93,700||51.7||US only|
|25||Burger King||1954||Miami, Florida||34,248||23.5||76|
Travel & Hospitality Sector
1. Southwest Airlines
Southwest Airlines started in 1971. Based in Dallas and famous for an Employee-first corporate culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history.
By empowering its more than 55,000 people to deliver unparalleled hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million customers carried a year.
For more information on working at Southwest Airlines visit Southwest Airlines Careers.
JetBlue is New York’s Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan.
JetBlue carries more than 35 million customers a year to 100 cities in the U.S., Caribbean, and Latin America with an average of 925 daily flights.
For more information on working at JetBlue visit JetBlue Careers.
3. American Airlines
American Airlines (including regional partner American Eagle) offer an average of nearly 6,700 flights daily to 350 destinations in 50 countries.
They are a founding member of the oneworld® alliance, whose members and members-elect offer nearly 14,250 flights daily to 1,000 destinations in 150 countries.
In 2016, American Airlines Group Inc. topped Fortune magazine’s list of best business turnarounds and its stock joined the S&P 500 index.
For more information on working at American Airlines visit American Airlines Careers.
Hilton is one of the most recognized names in the hospitality industry, with a total of 18 different hotel brands.
Started in 1911 with the purchase of a hotel in Texas, and spread to the East Coast in 1943 with the purchase of the Roosevelt and Plaza hotels in New York City.
Today, Hilton owns, operates and franchises hundreds of hotels the world over, and has hundreds of millions of members for it’s Hilton Honors rewards program.
For more information on working at Hilton visit Hilton Careers.
The sharing economy has boomed, thanks in large part to the success of early entrant AirBnB.
AirBnB facilitates the renting of rooms and homes directly between the owner and renter, and has massively disrupted the hotel and hospitality sector.
For more information on working at AirBnB visit AirBnB Careers.
Lyft is a ride sharing service available in 656 cities across the US and Canada.
Launched in 2012, the app reached the milestone of 1 million rides the following year.
Today, 12.5 million riders use the app each quarter. And Lyft currently has a 32% market share in the US, an all-time high for the company.
For more information on working at Lyft visit Lyft Careers.
Uber is the leading global ride-share app. The service is available in 10,000 cities across 71 countries.
The company exploded to prominence following its foundation in 2009, hitting $1 billion in annualized gross bookings within 16 months.
Today, 93 million customers use the Uber platform, with 3.5 million drivers serving the growing user base.
For more information on working at Uber visit Uber Careers.
8. Royal Caribbean Group
The Royal Caribbean Group is made up of five brands: Royal Caribbean International, Celebrity, Silversea, Tui Cruises and Hapag-Lloyd.
The company specializes in cruises, and takes pride in helping the sustainability of the oceans, and in taking care of its employees.
Founded in 1968 and grown through mergers and acquisitions, the company now employs over 77,000 staff and has almost 20% of the cruise market share.
For more information on working at Royal Caribbean visit Royal Caribbean Careers.
9. Marriott International
Marriott International includes over 30 brands of hotels, villas and apartments, with over 8,000 properties in 139 countries worldwide.
Some of the best known hotels sit within the Marriott portfolio, including the Ritz-Carlton collection and the more modern, iconic W Hotels.
For more information on working at Marriott International visit Marriott International Careers.
10. Booking Holdings
Booking Holdings is one of the world’s leading provider of online travel and related services. They provide services direct to consumers and local partners in more than 220 countries and territories worldwide.
It is made up of six primary brands: Booking.com, Priceline, agoda, Rentalcars.com, KAYAK, and OpenTable.
For more information on working at Booking Holdings visit Booking Holdings Careers.
Walmart is a traditional household retailer in the US originally, but now operates over 10,000 stores across 23 countries internationally.
In addition to its extensive bricks and mortar footprint, Walmart also operates a significant eCommerce business. Its online portfolio of businesses include specialized product ranges in home furnishings, clothing and art.
For more information on working at Walmart visit Walmart Careers.
Costco is a membership retailer aiming to bring big discounts on quality brands to its membership through its warehouse outlets.
Costco have an international presence with warehouses in 8 countries, as well as an online channel.
By focusing on a much smaller product range than a typical supermarket, Costco are able to pick and choose the best purchasing deals that most benefit their members.
For more information on working at Costco visit Costco Careers.
Target is another household retail name, with stores in all US states. The company employs over 400,000 staff and has around 2,000 stores in the US alone.
Target aim to make the shopping experience a positive one, incorporating fun, surprise, ease and inspiration.
For more information on working at Target visit Target Careers. We have a dedicated article covering Target Interview Questions (with Example Answers).
Amazon is an unmistakable global name, growing into almost all areas of consumer services.
From humble beginnings as a specialist book store, Amazon now offers retail services (for everything you can think of!), electronic devices and services (e.g. Echo), Cloud web services, and entertainment services such as Prime Video.
A behemoth of an organization, with unlimited career paths available to you. For more information on working at Amazon visit Amazon Careers.
15. Trader Joe’s
Trader Joe’s is a national chain of neighborhood grocery stores across the US.
They deliberately select products that are more unique or interesting than your typical brands, and compliment these with a line of everyday basics in the Trader Joe’s brand.
Interestingly, Trader Joe’s are one of the few major retailers to stay away from an online offering, choosing instead to focus on bricks and mortar stores with a personal service.
For more information on working at Trader Joe’s visit Trader Joe’s Careers.
16. Home Depot
Home Depot is the world’s largest home improvement retailer with 2,300 stores across the US, Canada and Mexico, along with a significant online presence.
The company employs around half a million staff, and generated over $150 billion in revenue in 2021.
For more information on working at Home Depot visit Home Depot Careers.
Banking, Finance & Insurance Sector
17. Bank of America
Bank of America aims to serve its customers by helping them answer the question “What would you like the power to do?”.
The bank serves 67 million consumers and small-medium sized business through its range of banking products and services, but also serves large corporations and governments too.
Bank of America manages a network of bricks and mortar branches, as well as providing digital and online banking capabilities.
For more information on working at Bank of America visit Bank of America Careers.
18. CVS Health
CVS Health offer a range of healthcare services including pharmacies, health and well being services (in-person and virtually), and healthcare and prescription plans.
CVS have nearly 10,000 retail locations across the US, and 300,000 colleagues, including 40,000 physicians, pharmacists, nurses and nurse practitioners.
For more information on working at CVS visit CVS Careers.
Consumer Goods Sector
Apple is one of the major success stories of recent decades, and now impacts billions of consumers worldwide.
Apple design, manufacture and retail a range of digital products, along with servicing support. Their focus on innovation and “Think Different” has enabled them to create iconic products such as the Mac, iPad and iPhone.
For more information on working at Apple visit Apple Careers.
Media & Telecoms Sector
20. Walt Disney
The Walt Disney Company is possibly the world’s leading family entertainment company, having started as a humble cartoon studio in the 1920s.
Today, they offer offer parks, experiences and products. But increasingly, the company is creating and distributing a range of entertainment content, which actually makes up the majority if its revenue.
For more information on working at Disney visit Disney Careers.
21. Comcast Corporation
Comcast is a global media and technology giant. They deliver broadband and wireless, as well as creating, distributing and streaming news, video and entertainment content through a number of different brands.
Comcast has an interesting history: Originally started as Universal Pictures in 1912, NBC was founded in 1926, and the Comcast brand was created in 1963. Sky was created within the group in 1989.
For more information on working at Comcast visit Comcast Careers.
22. Charter Communications
Charter Communications, through its Spectrum brand, provides broadband and cable services across the US.
It has a network spanning more than 750,000 miles, which serves 32 million customers in 41 different US states.
For more information on working at Charter Communications visit Spectrum Careers.
Food & Beverages Sector
One of the best known brands worldwide, McDonald’s was originally started in 1940 by brothers Richard and Maurice McDonald.
Fast-forward to the early 1950s and the burger and fires model was settled upon (after originally serving slow-cooked barbecue sandwiches!).
An early franchisee, Ray Kroc, eventually took over the company and grew it into the global brand it is today.
For more information on working at McDonald’s visit McDonald’s Careers.
Starbucks originated from humble beginnings in 1971 with a single store in Seattle.
Starbucks now has over 32,000 stores in 80 different countries worldwide. They aim to create a unique coffeehouse experience that fosters a sense of community and connection.
For more information on working at Starbucks visit Starbucks Careers. We also have a dedicated article covering Starbucks Interview Questions (with Example Answers).
25. Burger King
Burger King is one of the oldest and largest fast food burger chains int he world, with over 15,000 locations globally.
The company operates on a franchise model, with its global head-quarters in Florida, USA.
Known as the ‘Home of the Whopper’, over 11 million customers visit Burger King every single day!
For more information on working at Burger King visit Burger King Careers.